Like the glossy pages of a magazine, your newsletter should have a masthead that reflects your branding and encourages your audience to keep reading.

Using headers and subheadings will ensure that readers can easily navigate the newsletter and understand the content at a glance.

When possible, include personalization elements such, as addressing the newsletter to each subscriber by name.

Design beautiful newsletters to tell your brand story and keep people engaged. After building the newsletter itself, developing a strategy to gain subscribers is the next most important aspect of your strategy to consider.

Newsletters are part of a larger digital marketing strategy and can be used alongside social media to diversify your relationship with your subscribers.